Nice write-up. I'm someone who loves Vimto as a nostalgic throw-back to cycling to the shop in the 90s to buy a Vimto and some monster munch. Had no idea about the Ramadan association today. Wish they did a sugar free fizzy version though - or if they do, they need to distribute it better. I'd switched to Irn Bru Sugar Free as a post work treat in recent years for that reason!
My memory is foggy from the research I did, but I'm 99% sure they have either low-sugar, sweetener substitute versions! As I was looking at the "sugar tax" risk, and found that they'd reformulated the vast majority of their Vimto to avoid it?
I've got my fingers crossed that Nichols manage to tap into Nostalgia marketing well and it gets a bit of a growth in the UK! :)
Nice write-up. I'm someone who loves Vimto as a nostalgic throw-back to cycling to the shop in the 90s to buy a Vimto and some monster munch. Had no idea about the Ramadan association today. Wish they did a sugar free fizzy version though - or if they do, they need to distribute it better. I'd switched to Irn Bru Sugar Free as a post work treat in recent years for that reason!
My memory is foggy from the research I did, but I'm 99% sure they have either low-sugar, sweetener substitute versions! As I was looking at the "sugar tax" risk, and found that they'd reformulated the vast majority of their Vimto to avoid it?
I've got my fingers crossed that Nichols manage to tap into Nostalgia marketing well and it gets a bit of a growth in the UK! :)